Our Brand
随着时间的推移，Simplot公司的品牌不断壮大，最初由J.R. himself, 现在轮到家人了, company leaders and employees who have helped build the Company into the global food and agriculture organization we have today. Every time we represent Simplot, we are reinforcing and impacting the Simplot Brand.
在品牌指引中, we provide an in-depth explanation of the Simplot Brand and information about how we can collectively manage it while allowing room for each business area to represent its unique attributes. Together, we are ambassadors of the Simplot Brand and through our collaborative approach, 我们可以保持一个清晰形象的品牌形象给世界.
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Logos
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Color
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Typography
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Photography
BRAND
Logo
我们的标志是我们品牌的主要视觉图形. 它由两个元素组成:Simplot标识和叶子符号.
The Simplot logotype is based on a customized typeface that has been representing the Company for many years. 暖色调的灰色代表了我们过去的泥土色调, 同时也指向其清洁的未来, modern look.
The leaf symbol is similarly rooted in our heritage, inspired by the blossom of a potato plant. Its glowing gold tones indicates our belief in the potential of agriculture and food to transform the future.
Primary 3D Logo
The primary logo uses Simplot Gray and Simplot Gold with a 3D effect on the leaf and is approved for use on white or light colors and images as long as the image is open and clear (e.g.(云或白墙).
主平面版本
Use a flat version of the full-color logo where the Gold leaf doesn’t use a 3D effect in situations where the 3D effect isn’t preferred (e.g.，小于3英寸(7英寸).(6厘米)宽或用于刺绣).
白色/金色3D(反向)标志
This version is approved for use over dark colors and images as long as the image area is open and clear (e.g.(蓝天或绿色的田野). The White/Gold 3D version incorporates the leaf effect and is preferred over the flat version to the right.
白色/金色平面(反向)标志
A flat version of the White/Gold logo is available for dark colors and images or at smaller sizes (e.g.，小于2英寸(5英寸).1cm)宽)，3D叶片将无法很好地渲染.
All-White Logo
Use the all-white version against dark colors and images when cost or other considerations prohibit use of the full-color logo.
All-Black Logo
Use the all-black version on light-to-medium colors and images when cost or other considerations prohibit use of the full-color logo.
BRAND
The Simplot Leaf
叶子符号在我们的品牌美学中起着至关重要的作用. 它突出了我们的历史以及我们与农业和土豆的联系. It also expresses our belief in a bright future and the role agriculture will play in helping us create that future.
叶子周围也必须有合适的空间. The leaf includes a trademark TM symbol* of appropriate size for most uses. Depending on the size of the leaf, you may need to enlarge or shrink the TM to keep it legible. 如果出现叶片，则不需要TM .75” (1.3 cm) or smaller.
如果您在同一页面上多次使用该叶子, 第一次出现时必须有商标标志. The mark should also appear with the first use on separate pages or sections of the same materials.
没有simplot标志，叶子就无法出现
叶子不是Simplot标志的替代品. The full Simplot logo must always be present somewhere in the same material.
3D Leaf
扁桃金叶
Simplot Gold Outline
Simplot Gray Solid
Simplot灰色轮廓
Black Solid
Black Outline
White Solid
White Outline
Color Palette
Primary colors are the colors we want to use frequently to accent our primary brand colors. 这并不意味着它们需要经常被使用, but they should be consistently present to build an association with our brand.
PRIMARY COLOR
Simplot Gold
PMS - 7406
CMYK - 0/17/100/0
RGB - 241/196/0
HEX - #F1C400
PRIMARY COLOR
Dark Simplot Gold- - -
PMS - 118
CMYK - 7/28/100/30
RGB - 172/132/0
HEX - #AC8400
PRIMARY COLOR
Medium Simplot Gold
PMS - 110
CMYK - 2/22/100/8
RGB - 218/170/0
HEX - #DAAA00
PRIMARY COLOR
Light Simplot Gold
PMS - 1215
CMYK - 0/6/53/0
RGB - 251/216/114
HEX - #FBD872
PRIMARY COLOR
Simplot Gray
PMS - Pantone Warm Gray 11
CMYK - 26/36/38/68
RGB - 110/98/89
HEX - #6E6259
PRIMARY COLOR
Black- - - - - - - - - - -
PMS - Black- - -
CMYK - 60/40/40/100
RGB - 0/0/0- - - -
HEX - #000000
PRIMARY COLOR
Medium Simplot Gray
PMS - Cool Gray 11
CMYK - 0/0/0/80- - - -
RGB - 88/89/91
HEX - #58595B
PRIMARY COLOR
Light Simplot Gray
PMS - Warm Gray 7
CMYK - 16/23/23/44
RGB - 150/140/131
HEX - #968C83
PRIMARY COLOR
Field Green
PMS - 363
CMYK - 76/3/100/18
RGB - 54/131/33
HEX - #368321
PRIMARY COLOR
Dark Field Green
PMS - 350
CMYK - 80/21/79/64
RGB - 44/82/52
HEX - #2C5234
PRIMARY COLOR
Med Field Green
PMS - 2273
CMYK - 84/0/100/39
RGB - 37/114/38
HEX - #257226
PRIMARY COLOR
Light Field Green
PMS - 368
CMYK - 65/0/100/0
RGB - 120/190/32
HEX - #78BE20
二次调色板
Secondary colors are the colors we want to use frequently to accent our primary brand colors. 这并不意味着它们需要经常被使用, but they should be consistently present to build an association with our brand.
SECONDARY COLOR
Sky
PMS - 288
CMYK - 100/80/6/32
RGB - 0/45/114
HEX - #002D72
SECONDARY COLOR
Dark Sky
PMS - 322
CMYK - 97/9/39/34
RGB - 0/116/112
HEX - #007470
SECONDARY COLOR
Bright Sky- - -
PMS - 3135
CMYK - 100/0/20/0
RGB - 0/176/202
HEX - #00B0CA
SECONDARY COLOR
Blood Orange
PMS - 484
CMYK - 8/92/100/33
RGB - 130/39/4
HEX - #822704
SECONDARY COLOR
Rust Orange
PMS - 167
CMYK - 5/77/100/15
RGB - 189/79/25
HEX - #BD4F19
Typography
As with our color palette, we selected the following typography to best represent our brand. 选择他们的多功能性和易用性, 这些字体易读, 平易近人，永不过时, 同时提供前瞻性的思维风格. 它们应该在全公司的所有情况下使用.
我们的品牌使用Cairo作为标题和副标题.
我们的品牌使用Inter作为正文.
A secondary font if the standard Inter is kerned too wide for your application.
我在哪里可以找到Cairo和Inter Fonts?
Your Simplot-issued computer may come with Cairo and Inter already installed. If you need them, 只需在Simplot DAM上搜索“品牌字体”, 下载并安装到你的电脑上. 如果您需要安装帮助，请联系IT服务台.
外部客户和机构可以去字体.google.com免费下载Cairo和Inter字体.
Photography
我们的品牌形象帮助我们与客户建立联系, our partners, 我们的前景和广大公众. It helps set us apart from our competitors and allows us to share our unique and optimistic point of view with the world.
我们的品牌形象有几个共同点:
- We come from authentic farming roots, so don’t use fake, overly-styled images with actors. 选择使用真人的照片，而不是摆姿势的模特.
- We express our positive attitude and our belief in the beauty of what’s possible through use of abundant natural light — particularly the special atmosphere that the sun’s glow, 在我们的图像中产生闪光或耀斑.
- 我们喜欢通过讲故事来吸引观众进入我们的品牌体验. 通过主题吸引我们的观众并激发好奇心, angle, 种植和其他自然效应.
